How to Find (and Market) Your School’s Unique Value

How to Find (and Market) Your School’s Unique Value

Private and independent schools have a lot to offer enrollees and the community at large. Oftentimes their biggest problem is making sure that both groups know why their school is special and different from other schools in the area. In the marketing world, these...
3 Ways Your School’s Website Can Help Attract Families

3 Ways Your School’s Website Can Help Attract Families

Quick question: Would you rather focus your marketing efforts on a) reaching students and families that are a good fit for your school, or b) casting a wide net and trying to sort the good leads from the bad? If you chose “A,” it’s time to consider inbound...
3 Reasons Families Leave Schools – and How to Retain Them

3 Reasons Families Leave Schools – and How to Retain Them

Re-enrolling current students is crucial to your school’s mission. Not only do their families provide the revenue necessary to keep the lights on, the students themselves are the reason that you turn the lights on in the first place. Improving student retention...
How to Effectively Market Your School Part 3: Expand Your Audience

How to Effectively Market Your School Part 3: Expand Your Audience

So far in this series, we’ve discussed how your school can boost enrollment and visibility by integrating online marketing, and how to build your online presence by claiming your profiles on social media and review sites. In Part 3 of Effective Marketing for Schools,...