Engage Your School Community with These Information Tools

Engage Your School Community with These Information Tools

In the era of the smartphone, expecting parents to get their information about school events from your marquee seems awfully out-of-date. Of course, you’re probably thinking that it’s not that simple – you might send a newsletter home regularly, and maybe you even...
How to Find (and Market) Your School’s Unique Value

How to Find (and Market) Your School’s Unique Value

Private and independent schools have a lot to offer enrollees and the community at large. Oftentimes their biggest problem is making sure that both groups know why their school is special and different from other schools in the area. In the marketing world, these...
Our Top Social Media Best Practices for Private Schools

Our Top Social Media Best Practices for Private Schools

The explosive growth of social media over the past decade or so has led to a lot of head-scratching among traditional businesses – schools included. While many schools might see value in creating a Facebook page or a Twitter account, it’s hard to know what the best...
3 Ways Your School’s Website Can Help Attract Families

3 Ways Your School’s Website Can Help Attract Families

Quick question: Would you rather focus your marketing efforts on a) reaching students and families that are a good fit for your school, or b) casting a wide net and trying to sort the good leads from the bad? If you chose “A,” it’s time to consider inbound...

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